After HOUSE FULL opened to an excellent start last week, it was the turn of BADMAASH COMPANY to open to a heartening start at the box-office. Shahid Kapoor's last major release CHANCE PE DANCE [not counting PAATHSHAALA] had fetched a below average start, so it was imperative that BADMAASH COMPANY fetch a good start at the ticket window. The opening numbers of BADMAASH COMPANY were an impressive 80% to 90% at places, while at places it ranged from 45% to 75%, which only improved towards the evening shows.The opening weekend of BADMAASH COMPANY is expected to be better, given the fact that the film has tremendous youth appeal and that in turn should witness an escalation in business. Overall, the film should have a very good weekend, which reinforces Yash Raj and Shahid's pull at the ticket window.
The second release of the week, IT'S A WONDERFUL AFTERLIFE, had a disastrous start at the box-office. The opening was in 5% to 10% range and since the reports are terrible, the numbers are not expected to show a major jump on Saturday and Sunday.
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Everyone was expecting ROCKET SINGH - SALESMAN OF THE YEAR to start with a bang, given the fact that Ranbir Kapoor's last two films, WAKE UP SID and AJAB PREM KI GHAZAB KAHANI, had fetched a flying start. Also, the fact that Aditya Chopra, Shimit Amin and Jaideep Sahni had teamed up with Ranbir, only raised the expectations from the film. But the poor start of ROCKET SINGH sent shock waves within the industry. The film had a 20% to 40% start at certain plexes and at places, 10% to 15% start.
The two new releases, PAA and RADIO, started on a slow note on Friday. PAA, of course, had a better start, with the film opening to a 30% response at several plexes. The occupancy picked up by noon shows and the film was in the 60% + range towards the evening shows at plexes of major centres.
AJAB PREM KI GHAZAB KAHANI took the nation by storm by fetching one of the biggest starts at the box-office. The start was at par with LOVE AAJ KAL at several screens, although LAK had more shows than APKGK, since LONDON DREAMS has retained some screens, while JAIL, the other new release, has also opened quite wide.
Shree Ashtavinayak Cinevision, the producers of BLUE, have reasons to rejoice. The film has fetched one of the biggest starts ever in the domestic market on Day 1, grossing a mammoth Rs. 16 crore [gross], which works out to approx. Rs. 10 crore [nett] on Friday. The collections are mind-boggling and the film is expected to have a humungous weekend, setting a new benchmark as far as weekend business goes.